Taking the place of the traditional runway show, Ganni previewed their latest collection through a series of portraits shot by Jakob Landvik and an experimental video directed by Maria “Decida” Wahlberg that is transfixing in a way that only the Danes can do so well.
After a period of soul-searching at the beginning of lockdown (SAME), creative director of Ganni, Ditte Reffstrup turned to her intrinsic optimism to result in a collection beaming with energy. A metallic dark silver disco dress with a swirling pattern makes you want to dance. A collection that is heavy on statement dresses, Ditte playfully tweaks her signature pretty GANNI summer dress, adding voluminous sleeves and a long smocked bodice. In recent collections the brand has focused on tailoring, honing their approach. This season Ditte adds a few unexpected, distinctively GANNI details. The sleeves of a wool jacket are puffed into balloon shapes and styled with billowing pilgrim-collar shirts. Elsewhere, a single-breasted linen blazer is slouchily cut like an oversize-shirt, perfect for layering.